baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal

Facebook & ‘Gram Advertising for All Budgets


Facebook and Instagram ads can work for all non-profits, no matter your budget. Having a tight spend can feel constraining, but it doesn’t have to be. This presentation will give you the tools, tips, and tactics you need to develop the engaging creative, target the most effective audiences for your message, and optimize your media spend to meet your goals.

Learning Outcomes

  • How to capitalize on your media spend, no matter how big or small
  • How to optimize targeting to make dollars go farther
  • Creative best practices to develop the most effective ads

Target Audience

Digital fundraisers looking to make the most out of their media spend

Additional Speakers

Alyssa Ackerman; Amy Morris, Holocaust Museum; Mo Gallo, National Parks


BudgetingCase StudyDigital AdsSocial Media