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baltimore Buildings
baltimore Buildings
20NTC Session Proposal
Marketing/Communications

Expanding Authentically Into Diverse Audiences

Description

In progressive philanthropy, we work with and for diverse constituencies. By amplifying their voices and describing their experiences, you can create more inclusive, authentic connections to your mission. Nonprofit marketing experts from Anne Lewis Strategies will share how they’ve done it: developing targeted content and acquisition plans that recruited more people of color, people with disabilities, and LGBTQ audiences to nonprofits’ growing lists. These experts have come up against the questions that follow diverse acquisition, and they’ve learned the keys to creating mission-minded content that speaks to diverse supporters — not at them. This session will help you develop strategies consistent with your values and those of your supporters.


Learning Outcomes

  • How to target and acquire new, diverse audiences through paid acquisition
  • How to prepare an authentic content strategy that aligns with acquisition strategy that brings in new, diverse names
  • How content testing can help you best prime this new audience to be ready for activation in critical moments

Target Audience

Someone with a few years’ experience looking to dig deeper and take their audience engagement to the next level

Additional Speakers

Ambika Subramanyam, Anne Lewis Strategies, Eden Ashebir, Anne Lewis Strategies

Tags

CommunityDigital InclusionInteractiveOutreach

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