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20NTC Session Proposal
Marketing/Communications

Evolve or Die: Preparing for the Future of Nonprofit Marketing

Description

Attention spans are getting shorter. Deliverability rules are getting stricter. It seems like every week there is a new communication channel or way to make payments. How is a digital marketer supposed to keep up with the constantly changing ways that people interact with your organization?

We’re at the front lines of the nonprofit marketing landscape helping top organizations evolve their programs with new strategies and tools like automation, machine-learning, and mobile-first development. In this Sprint session, we’ll share with you a few case studies of how our clients are bringing their advocacy and fundraising programs into the future – and how you can too. 


Learning Outcomes

  • Determine which channels to focus on so you’ll be able to reach your supporters now and in the future.
  • Learn how to harness Big Data and machine learning to raise more money and activate more people for your cause.
  • Take home examples and short case studies that will convince your colleagues to invest in new strategies.

Target Audience

Fundraisers and marketers who don’t want their marketing program to be stuck in the past.

Additional Speakers

Madeline Stanionis, M+R

Tags

AutomationDataEmerging TechMobile