Engaging Today’s Donors in a Digital World
Today’s consumers are more empowered than ever. Donors now expect to engage when they want, where they want whether it be via the web, mobile or tablet and connect at any time they want. They want you to know who they are and provide relevant information based on what interests them. This same logic applies more and more in growing successful donors and fundraising. Providing donors with multiple ways to support your organization, within context and connected to your brand is most important. Learn first hand how organizations are taking advantage of multi-channels to strengthen relationships, maximize digital giving and engage donors.
- Understanding of how today's donors engage with organizations
- Develop understanding of digital giving channels and who uses them
- Discover how multi-channel campaigns can help you maximize digital giving