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20NTC Session Proposal

Effective Social Media Advertising on $100 a Month

Submitted by: Jessica Wiener | Power Poetry


Not every nonprofit has a five-figure budget to spend on social media advertising. So how do you rise above the noise and reach the audiences that matter most to your organization? Looking at several case studies that have shown high results on small investments, learn how to identify the advertising platforms that give you the largest ROI for your organization and plan a campaign—from targeting to messaging to measuring—that can be run on $100 a month. You’ll also learn the next steps to take to start #winning at paid social.

Learning Outcomes

  • Identify the best platforms to make the most effective use of your organization’s budget
  • Find and target the audiences most likely to convert and identify measurable actions that define conversion
  • Measure and track social advertising campaigns and know when to pivot based on success rate


Case StudySocial Media


George Weiner


Co-founder of the largest platform for young people and poetry online. Building a safe, supportive and creative platform home to half a million young people around the world. George is the former CTO of and the founder of Whole Whale, a social impact digital agency. He is also the Chairman of America’s Charities, a leading workplace giving solution for employees.

Alison Glazer

Digital Advertising Whaler

Whole Whale

Ali leads Whole Whale’s Advertising and Analytics teams, helping nonprofits build, measure, and learn from campaigns towards the digital metrics that matter to most to their missions. In her time at Whole Whale, Ali has spent over $1 million in ad dollars to drive impact through resource distribution, volunteer recruitment, and online community growth via digital advertising campaigns. Client work has included Greater Than AIDS, the Cancer Research Institute, Crisis Text Line, PJ Library, the Vilcek Foundation, and the National Stroke Association. Certified in Google Analytics and Google Ads (Search, Display, and Video) Ali and has managed over $4 million of Google Ad Grant dollars, helping nonprofits reach and engage core audiences. She has successfully managed the Ad Grant and increased on and offline conversions for over a dozen nonprofits — in one instance increasing volunteer registrations by over 250% in just 3 months. She also trains clients and the nonprofit community on all things digital advertising and has presented at the Grantmakers in Health Fall Forum and lectured at Columbia University.

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March 14, 2019


10:30am – 11:45am



CFRE Credits

NFR - 1.25

Collaborative Notes

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Session Evaluation

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