Don’t Stop Believing – 4 Journeys to Engage Supporters Faithfully
You can design a marketing automation Anyway You Want It. But to keep those supporters turning to you with Open Arms, make sure you’ve setup these four Journeys. Humane Society International’s Gabby Green and Raise the Roots’ Brandon Fuller will walk you through the different ways HSI has successfully configured four categories of automations to welcome and re-engage supporters, while growing monthly giving and birthday peer-to-peer campaigns. See the stats, emails, and automation designs, then learn how to setup your own.
- Recapture lapsed recurring donors, increase Facebook fundraisers, re-engage inactive supporters, engage new supporters
- Plan email and page content necessary for effective and impactful automations.
- Create imaginative automations that provide supporters personalized engagement experiences.