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20NTC Session Proposal

Don’t Stop Believing – 4 Journeys to Engage Supporters Faithfully


You can design a marketing automation Anyway You Want It. But to keep those supporters turning to you with Open Arms, make sure you’ve setup these four Journeys. Humane Society International’s Gabby Green and Raise the Roots’ Brandon Fuller will walk you through the different ways HSI has successfully configured four categories of automations to welcome and re-engage supporters, while growing monthly giving and birthday peer-to-peer campaigns. See the stats, emails, and automation designs, then learn how to setup your own.

Target Audience

Advocacy, fundraising, and marketing staff ready to strengthen engagement (and reduce their to-do list) with automations.

Additional Speakers

Gabby Green, Manager, Email Marketing, Humane Society International