Don’t Stop Believin’: The Acquisition to Donor Journey
This session will take fundraisers behind the scenes of Project HOPE’s “Everyone Deserves HOPE” multi-channel campaign. From email acquisition to integrated Year End campaign, this pledge and tagline was used to onboard, steward and convert new leads into donors. We’ll share strategies, creative and metrics from all channels, including email, web, multiple online advertising networks, social media, peer-to-peer texting, telemarketing, direct mail and even radio promotion! Learn tactics from all channels aimed specifically at acquiring new leads and bringing them onto your donor file.
- see how our Project HOPE campaign used a common theme to acquire leads and convert them to donors
- review our channel by channel strategy and creative (email, web, advertising, social, peer-to-peer texting, telemarketing, direct mail and even radio!)
- learn the best processes and methods for onboarding, engaging and converting pledge takers to donors