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20NTC Session Proposal

Don’t Micromanage Your Social Media Manager


Managing is an equity issue! Often in the non-profit digital world, the person handling social media is someone early in their career. And just as often, this role is micromanaged. As we collectively work towards inclusion in our field, this micromanaged person is more likely to be someone whose identities are historically marginalized. Let’s collectively transform their early job experiences into ones of professional growth.

It’s easy to fall into micromanaging with a role on the frontlines of communicating with stakeholders. But, it isn’t a wise use of your time or a way to develop your staffs’ skillset. In this Sprint Session learn concrete tactics that:

1) build transparency into social media strategy and execution; 

2) create healthy boundaries for balancing the needs of multiple departments;

3) and, empower your social media manager. 

Target Audience

Managers of social media staff and social media staff looking to manage up.


ManagementSocial MediaStaff Development

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