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20NTC Session Proposal

Don’t Ignore 60 Million People: Making Your Content Accessible


It’s too easy to create inaccessible content—i.e., online content that people with disabilities cannot access. At its worst, inaccessible content can get a company sued. (Just ask the 2000+ organizations who were sued in 2018 for having websites that did not meet accessibility standards.) But the larger threat is in ignoring the approximately 60 million Americans who have some form of disability.

Creating accessible content is easier than you think and it’s a smart business decision. But mostly, it’s the right thing to do.

In this fascinating dive into “accessible content design,” we’ll explore the principles and practices that produce accessible online experiences. Full of examples and fresh insights, this talk will help transform your inaccessible content once and for all. 

Learning Outcomes

  • Explain why accessibility is important—and what it really means
  • Understand the most famous accessibility law, Section 508
  • Implement content accessibility best practices and understand best practices for maintaining website accessibility

Target Audience

Marketing and communications staff who want their content to reach people with disabilities in compliance with accessibility standards.


Content StrategyDEIDigital InclusionPolicy

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