Dominating the Inbox: The Best of Email Marketing
How well are your marketing emails performing? Are they telling your story and driving engagement? Are your open and click rates meeting industry benchmarks? And where should email fit into your larger marketing plan, anyway?
This practical workshop arms attendees with a proven game plan for creating email impact, starting with the five essential emails that every organization should be sending. We’ll cover the latest in subject line, copywriting, and design best practices, prioritizing calls to action, automation, personalization, A/B testing, and how to determine what’s working.
Attendees will be able to understand how they can effectively use email marketing, learn how create the 5 critical emails their organization needs, and how to achieve better email open and click rates.