baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal

Does your product line resemble a collection of misfit toys?

Submitted by: Jan Kaderly | A Line Strategy


Like so many things in life, your product line can suffer from the accumulation of choices made long ago, all with good reason at the time, all of which have accumulated to become a dizzying array of options that confound more than compel.  At the same time, conventional programs can loose ground and audiences to new and more innovative competition. Learn how nonprofits are revitalizing their product lines and membership programs to create new offerings and benefits that bring in new audiences revitalize existing ones. 

Learning Outcomes

  • understand their product line from the customer's perspective
  • know when it is time to improve your product line
  • walk away with strategies to improve their product line

Target Audience

Frontline fundraising and marketing teams responsible for ticket, membership and giving programs


CommunityEngagementProgram Development

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