Dirty (Data) Dancing
Do you feel like you put your data in the corner? Let’s learn how to stop being intimidated and get dancing with your data to make informed and smart decisions for better overall user experience on your website, registrations, donations, and communications! Join Mark Love (innovator and data enthusiast at the American Heart Association), Colleen Legge (P2P Consultant and data nerd) and Brenda Miele (UX Director and lover of all things data research) to learn how to have the time of your life dancing with your data and making educated decisions for an amazing user experience.
- Why user research and data are important elements for all decisions you make for your website and e-communications.
- Important data elements to start tracking to better understand where you should concentrate your time and efforts online.
- Tips and tricks to review and report on your data using Google Analytics dashboards and reports.