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20NTC Session Proposal

Dirty Data? Clean It Up.


Poor data hygiene can have a massive impact on every aspect of your organization—from not being able to accurately report on your donors and advocates, to missing the chance to connect with them in an efficient and effective way. Join the Alzheimer’s Association to discuss the challenges that bad data creates and how you can use tools and best practices to overcome them in your organization.

Learning Outcomes

  • A deep dive into the data source ecosystem and the key data challenges organizations face
  • A guide to reduce the risk of data issues through a best-in-class approach for searching and matching data
  • Explore how the Alzheimer’s Association navigated these challenges and restructured their data management approach


Case StudyWebsites


Maggie Cameron

Director of Enterprise Products


Maggie Cameron is the Director of Enterprise Products for Personify, overseeing the strategy and execution of the product roadmap. Maggie’s team is responsible for the features, design and documentation of the products. They conduct market analysis, gather client feedback and work closely with industry experts to deliver compelling solutions to the nonprofit market. Prior to heading the product team, Maggie was Personify’s Lead Designer heading the user experience transformation of PersonifyGO. Before joining Personify, Maggie was a designer in the Washington D.C. area. Her work with the organization Not a Bully was featured on a Cesar Millan television special. She now lives in Austin, Texas with a 10-pound dog named Bear.

Michael Fiaschetti

Senior Director, System Integration & Business Intelligence/IT

Alzheimer's Association

As Senior Director of Business Intelligence & System Integration at the Alzheimer’s Association, Michael works closely with business stakeholders to manage the CRM Database and data warehouse development and deployment for Senior Leadership, National organization and field offices Nationwide.. He is responsible for all aspects of data integration between multiple systems. These systems include the Association’s constituent facing websites and processing centers, financial system, reporting warehouse and CRM database. He and his team have developed, maintain and enhance real time reporting and analysis for the national organization as well as chapters for data related to Financials, Contact Center, Fulfillment and Key Performance Indicators. Michael is called upon to lead multi department work groups to assure CRM,data needs and processes are met for organization initiatives. Michael is passionate about data hygiene to assure enhanced results and constituent satisfaction, he has implemented aggressive best practices for any organization he has been involved with. Prior to joining the Alzheimer’s Association in 2007 Michael worked for Blackbaud/Target Software’s Managed Services Department as the Director of Production Management where he was in charge of hosted account production tasks and data hygiene.

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March 14, 2019


3:00pm – 4:15pm



CFRE Credits

NFR - 1.25

Collaborative Notes

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Session Evaluation

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