Digital Content Creation: Reaching People Who Look First and Read Later
As tweets and snaps move at the speed of light, so do today’s digital consumers. You have nanoseconds to capture someone’s attention over email (most people keep emails open for about 15 seconds, according to industry benchmarks).
You can’t just deliver your content over mobile anymore; you have to create quick-hitting digital experiences. That means your content looks like Tumblr and interacts effortlessly like Medium, pairing the right words—and sometimes no more than 10 of them—with a single powerful image.
Join Emily Lockwood, a Senior Program Officer for the Bill & Melinda Gates Foundation’s education initiatives, Bob Albrecht, a Vice President at Anne Lewis Strategies, and Adva Priso, an Associate Vice President at Anne Lewis Strategies for a how-to on creating content that motivates action in the mobile-first world.