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20NTC Session Proposal

Digital Advertising for the Win!


Do you want to use digital advertising to help you achieve your goals? Well then, we have some tips and tricks to share with you that will help you to become #winning. In this session, we’ll share our learnings with you on how we went from recruiting research participants on the ground through events and in clinic to bringing in hundreds of thousands of new participants using a multi-channel digital advertising strategy. Funded by the Simons Foundation, SPARK is the largest online study of autism, partly due to our success in recruiting participants through digital advertising utilizing, Google, Bing, Facebook, and Instagram. Like with any new endeavor, we had some learnings and hiccups along the way. Digital advertising through YouTube, WebMD, Avocet, and Google Display Network were not as successful. If you’re ready to take your content and digital strategy to the next level, then this session is for you.

Learning Outcomes

  • Create a #winning multi-channel digital advertising strategy.
  • Learn how to segment audiences and test messaging and content.
  • Optimize digital advertising efforts to maintain cost efficiency.

Target Audience

Community Managers, Digital Media Managers, Staff in charge of recruiting new customers or donors, Social Media Managers, Content Managers, Advertisers

Additional Speakers

Dave Coll - Agency Bootstrap


AnalyticsCampaignsContent StrategySocial Media