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20NTC Session Proposal
Marketing/Communications

Design like Mister Rogers: Creating an Inclusive Digital Neighborhood

Description

Empathy might seem like a soft skill, but it’s necessary to for anyone who works on digital projects. When you develop a digital experience, whether it’s a website or a fundraising campaign, it’s crucial to keep all users in mind to help you meet your goals. In addition to applying empathy to your strategy and content, it’s also critical to make technical choices that reflect you and your users’ values during implementation, monitoring and measurement, etc. Using empathy at all stages of the process increases the likelihood that you will succeed in creating an accessible experience to people of all backgrounds and abilities. 

During this interactive session, you’ll learn:

  • The relationship between empathy and design
  • The business case, including retaining and attracting members and supporters and higher engagement 
  • The legal and ethical obligations of non-profits to create accessible experiences
  • Key decision points to apply empathy in a digital experience roadmap

Learning Outcomes

  • Understand the business case for empathy in design, including retaining and attracting members and supporters and higher engagement 
  • Understand the legal and ethical obligations of non-profits to create accessible experiences
  • Identify decision points to apply empathy in a digital experience roadmap

Target Audience

Designers, developers, strategists, and any stakeholders involved in creating or approving digital projects

Additional Speakers

Liz Jewell and Hanad Ali

Tags

Digital InclusionSocial MediaWebsites