Demystifying Brand Mastery
Nancy Lord Lewin, Founder and CEO of Asana Consulting (https://www.asanaconsulting.com/) will guide participants through the often-unfamiliar waters of branding, setting them up for a new and empowering level of brand clarity, and getting them started on the road to brand mastery. The session will present the mindset, tools, and practices needed for nonprofits of any size or stage to achieve brand mastery in a way that is equally strategic and sustainable for the long-term. The session will be interactive and engaging.
- Define what a "brand" is (and isn't)
- Dig into the many dimensions of their brand and uncover its core elements
- Get guidance on tools and practices to build organizational capacity for brand mastery