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20NTC Session Proposal

Deepen Connections With Data: The Amazon Experience For Nonprofits

Submitted by: Ash Shepherd |


How data-driven strategies can help your organization connect in more meaningful ways and drive donor loyalty. We all want more loyal supporters — the kind that keeps coming back year after year. Here’s the thing: Your donors are just like you. Emotions drive most of their decision making. Understanding what makes your supporters “tick” and creating your strategy based on those insights can help you deepen relationships and drive loyalty to your cause.

The more clearly you understand what motivates a donor to give, the more you can tailor your marketing and fundraising communications.

In this session, we’ll take you through a process for developing an insights-focused donor journey.

Learning Outcomes

  • Examples on how nonprofit organizations are using data to turn supporters into life-long supporters
  • A guide to identifying opportunities that create deeper connections and more tailored communication for your supporters
  • Your own “roadmap” for what to do next to create amazing donor experiences that drive donor loyalty


Taylor Shanklin

VP Marketing


Taylor serves as Vice President of Marketing. She brings a background of nonprofit industry expertise to lead the marketing team. Taylor is responsible for driving brand awareness and evangelism of Pursuant’s thought leadership, events, and industry events. With 11 years’ experience in both client services and marketing at leading nonprofit technology companies such as Convio, Blackbaud, and Kimbia, Taylor has interfaced with hundreds of organizations on both national and local levels. By working with so many different clients, she truly understands nonprofit organizations’ pain points and brings solutions to life through Pursuant’s resources.

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March 14, 2019


3:00pm – 4:15pm

CFRE Credits

Approved - 1.25

Collaborative Notes

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Session Evaluation

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