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20NTC Session Proposal

Data Systems Of Tomorrow Are Here For Nonprofits: How Do We Use Them Wisely?

Submitted by: Ash Shepherd NTEN Member badge |


In the business world, companies review and utilize data quickly to keep innovating and disrupting their industry. In the nonprofit universe, we are still having a hard time getting the right data into the hands of decision makers.

On the one hand, we know outcomes data is the currency nonprofits need to articulate their impact and make program improvements to better serve their clients. On the other hand, we know data can be the hey to hold institutions accountable and help in the fight for justice and equity.

During this session, we will share examples of accessing and using different types of data and discuss steps we can take towards transparency, to ensure we don’t lose trust from the communities we serve.

Learning Outcomes

  • Ground-breaking performance data is now accessible. The next step is to get it in the hands of nonprofit leaders.
  • Nonprofits should continue to build a digital culture relying on systems that prioritize transparency, respect privacy, and provide accountability.
  • Gains in data access should not come at the cost of your people's trust.


Nick Arevalo

Manager, Insights + Analytics

Tipping Point Community

Over the last decade, I’ve helped nonprofits develop performance management systems and integrating technology to increase the impact of their work. I believe long-term client outcomes are the currency nonprofits need to show their success and an important tool to help raise more funds. At Tipping Point, I’ve helped implement our impact framework focused on collecting and analyzing long-term client outcomes that our grantees help individuals attain.

Prior to joining Tipping Point Community, Nick was an Orfalea Fellow at the William J. Clinton Foundation in Harlem, where he worked on domestic programs focused on entrepreneurship and helping individuals gain access to the financial mainstream. He earned his M.P.A. from the University of Southern California and his B.A. in Political Science from Sonoma State University. Born in El Salvador, his Latino heritage inspires his passion for life, dancing, and food.

Alessandra Perotti

Digital Engagement Manager

Center for Constitutional Rights

“A problem is a chance for you to do your best.” That’s why, for the last 8+ years, Alessandra (or “Al3x”) has been helping give power back to the people by crafting social and digital media strategies for progressive advocacy, issue and political campaigns. Currently, she’s the social media voice behind the Center for Constitutional Rights.

Her unique communications background crosses online campaigning, digital writing and advertising: she believes that only by listening to our people, analyzing connections and correlations, and understanding people’s behavior we can find better ways to craft relevant messages.

Throughout her career, she learned how to keep a strategic perspective even when much of the content distributed on social and digital media is the result reactive opportunities. She’s worked extensively with email, websites and blogs (SEO, Google Ads), Facebook (organic and ads), Instagram, Twitter, Linkedin, Pinterest, Youtube. She’s worked in multiple languages and campaigned across several countries.

When she’s not solving digital communications problems, she’s probably sending boulder problems. She’s a political news junkie, undercover geek of the tech kind, and full time activist.





March 13, 2019


10:30am – 11:45am

CFRE Credits

NFR - 1.25

Collaborative Notes

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Session Evaluation

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