baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal

Data Is NOT A Four-Letter Word…The Basics of Fundraising Statistics


For a while now, data has been a must-have for fundraising, not a nice-to-have. However, for many small nonprofits, data-driven development decision-making is still only a wish, not a reality. So how does a small nonprofit move from wanting to make data-driven decisions to actually doing it?

In this session, we’ll talk with the DC Diaper Bank as a case study in the basics of adopting and implementing fundraising statistics and longitudinal data. We’ll parse out WHAT basic statistics are most important to track; WHO does the data analysis and WHO needs to understand the numbers; WHAT does a good report look like; and WHEN does all this reporting and analysis need to happen. As the experience of the DC Diaper Bank shows, it’s never too late to use data to propel your fundraising to new heights.

Learning Outcomes

  • Leave feeling like a data pro with a few easy steps to basic development data analysis
  • Enjoy an enlightened perspective about the importance of data in making strategic budgetary decisions and conveying your impact
  • Take home a post-campaign wrap-up template to help summarize your efforts, successes, and lessons learned

Target Audience

Executive Directors, Board Members, Development Staff

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