baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal
Marketing/Communications

Data-Informed Design: Raising Your Organization’s Design Voice

Description

Data-informed decisions are essential to the success of any organization’s digital presence – and organizations of all sizes struggle to implement changes based on what their data shows. Large organizations may move slowly, creating barriers to implementing change. Small organizations may lack the resources and tools they feel they need for data collection and change management.  But fancy tools aren’t always necessary, and incremental changes can be key to driving shifts in organizational thinking.

The Office of Strategic Communications manages GSA’s primary internet, intranet and mobile portals and is responsible for enterprise content strategy. The UX team makes recommendations and champions adoption of UX practices and design thinking more broadly. 

In this session, we’ll explore:

  • How to use usability methods to gain valuable data and insights;
  • How to build internal partnerships for a data-informed approach to design; 
  • How to advocate for design changes based on user testing and data analytics.

Learning Outcomes

  • Introduce modern design practices, especially data-informed design ones, into their organizations.
  • Create a roadmap to gather data and evidence and then effectively use it.
  • Advocate for improved UX and design integration at their organizations - at any stage of their project.

Target Audience

Designers of any experience level who are trying to introduce modern design practices, especially data-informed design ones, into their organizations.

Additional Speakers

Julia Bradshaw, User Experience Designer, Forum One

Tags

Case StudyOrg CultureResearchStrategy

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