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20NTC Session Proposal

Your Data Has an Equity Problem

Submitted by: Zach Zimmel NTEN Member badge | Grassriots


Bias exists in data in more ways than we may realize. It exists unconsciously in the people who make decisions on how data is collected and used. It also exists in the analytics practices that rely on publicly available data and API sources that historically keep underrepresented populations invisible.

In this session, we will explore the history of data bias and its commonplace existence in the modern day NPO. We will also discuss solutions and tactics for identifying and rooting out unconscious biases in marketing campaigns, advocacy programs, constituent data collection, and analytics tools.

Learning Outcomes

  • Tools you can use to identify bias in data and decision making and how to use them
  • Ways to test bias in ‘out of the box’ analytics tools
  • Data collection and usage best practices


Vanice Dunn

Director of Equity


Vanice hails from years of experience working directly with members of various non-profits, so she’s all about participation and collaboration. Vanice began to hone her skills in social justice advocacy in an organic way — as a young girl of color in a small southern town, her existence itself became a political statement. Those experiences gave Vanice practice in being critical of assumptions, dissecting polarizing arguments, and ultimately standing strong in her convictions. Her passion led her to the Provoc team, where she strives to make an impact by building partnerships with visionary clients and serving as lead strategist for brand and communications projects. By rooting her work in a womanist lens, Vanice has a particular passion for projects that combat the ‘isms’ — including racism, classism, and sexism.

Lane Trisko

Director of Digital and Data Strategy


Lane joined the Provoc team with over ten years of experience in data architecture and strategy, analytics, and database development. He has served both higher education and non-profits as a consultant and takes pride in offering his technical expertise to organizations that are changing the world. Lane’s varied and unique skillset ranges from big picture digital and data strategy/product development to the technical nuts and bolts of database development to analytics and data consumption. This puts him in a unique position to serve non-profits in ways effective, efficient and far-ranging as a ‘jack of all trades’ in all things data. Since joining the Provoc team, Lane has taken an active interest in exploring the relationship between data and equity both by providing data visualizations to demonstrate racial inequality and exploring the racial digital gap and inherent racial biases in data analytics and research.

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March 13, 2019


1:30pm – 2:45pm

CFRE Credits

NFR - 1.25

Collaborative Notes

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Session Evaluation

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