Cutting Through Agency & Industry BS
How often have you heard email is dead? What about “social media is the new marketing”? How about “TV is dead”? What about “people don’t click on ads”? Come to this session and cut through the crap. We’ll get past catchy and satisfying quotes and get down to the truth – what works, what doesn’t, how behavior is changing, and what you can do about it. Let’s turn off the marketing talking heads and turn on reality so that we can move your business forward.
- You will learn how effective each channel is at different stages of your constituent’s journey.
- You will learn why more commonly accepted “knowledge” is complete nonsense.
- You will learn how to ensure the next marketing flash-in-the-pan does not lead you down the wrong path.