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20NTC Session Proposal
Fundraising

Creative Campaigns They’ll Remember: The Future of Tech in Engagement

Description

“Choose your own adventure” digital experiences, Buzzfeed-style quizzes, and customizable digital swag: These highly interactive engagement campaigns that go viral and build unprecedented affinity aren’t just for those with endless budgets anymore. Join experts from Anne Lewis Strategies as they show you behind-the-scenes of the latest in innovative creative campaigns that break molds and reach wider audiences than ever before.


Learning Outcomes

  • How to use your tools, tech and time to launch a creative campaign that can skyrocket your brand awareness
  • How to identify and build brand moments unique to you to guarantee strong reach of a high-touch campaign
  • What to know about your prospective donors’ perceptions of themselves in order to bring them into your mission

Target Audience

Nonprofit professionals eager to develop dynamic brand and engagement campaigns that will cultivate deep relationships with donors.

Additional Speakers

Bob Albrecht, Anne Lewis Strategies; Sara Guggisberg, Anne Lewis Strategies

Tags

BrandingCampaignsContent StrategyEngagement

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