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20NTC Session Proposal
Marketing/Communications

Creating a New Brand Narrative for Today’s Culture & Audiences

Submitted by: Liz Murphy NTEN Member badge | Beaconfire RED

Description

How would you rate your brand, on a scale of 1-10? If you scored 1-9, come hear how two nonprofits invested in their brand to create relevant, powerful presences in today’s world.

The Center for Climate Integrity (CCI) was recently founded to hold climate polluters legally responsible for the costs of climate change. CCI needed a new brand narrative to introduce the idea of “climate liability” – an unknown concept when the organization began. You’ll hear how they crafted a strong brand message used across their websites, billboards and digital advertising.

In another brand story, the League of Women Voters wanted to evolve their brand to cultivate the next generation of supporters, diversify their list, and introduce their impactful work to new communities. In a thoughtful, visually stunning campaign called “She is me” and supporting microsite, LWV connected a rich legacy to a hopeful future.

 


Learning Outcomes

  • Learn how you can use the brand creative process to create new, visually stunning stories that resound with today’s audiences
  • See ways you can use compelling visual design to enhance your brand story and narrative
  • Get insight into the brand narrative creative process you can use to transform your organization's communications

Target Audience

Communications and marketing professionals who oversee and work in visual design, content, brand and storytelling

Additional Speakers

Lynsy Smithson-Stanley, VP, CCI; Kathi Bahr, Design Director, Beaconfire RED

Tags

BrandingDigital AdsStorytellingWebsites

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