baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal

Crafting your organization’s vision, mission, and messaging

Submitted by: Farra Trompeter NTEN Member badge | Big Duck


Creating simple, memorable ways to speak and write consistently about your nonprofit organization’s work can be transformational. Clearly defined and consistently implemented mission and vision statements and messaging platforms are key to ensuring that all points of contact with your organization reinforce the right messages.

In this workshop, Farra Trompeter, Vice President of Big Duck, Chandra M. Hayslett, Communications Director of the Center for Constitutional Rights, Bridget Jackson, Sr. Public Affairs and Communications Advisor of NeighborWorks America, and Yvette Scorse, Communications Director of Byte Back, will review how these messaging elements can be created to more effectively engage your audiences—from local residents to activists to donors.

They’ll also discuss the relationship between brand strategy (positioning and personality) and messaging, provide examples of how other organizations use these tools (i.e. setting your board and staff up to be brand ambassadors), and explore when/how you might evolve your messaging and who you should include when you do it.

Learning Outcomes

  • Evaluate and understand the difference between mission and vision statements
  • Gain the tools to draft or update their key messages, boilerplate, and elevator pitch
  • Discover the value of having simple, memorable ways to speak and write consistently about their organization

Target Audience

Marketing and communications staff as well as CEOs/board members who are often involved in crafting mission/vision statements

Additional Speakers

Chandra M. Hayslett, Bridget Jackson, and Yvette Scorse


BrandingCase StudyStorytelling

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