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20NTC Session Proposal

Coursify Your Competencies: How to Build an E-Learning Platform

Submitted by: Jessica Wiener | Power Poetry


In an era of alternative facts and #FakeNews, the trust afforded nonprofits means your digital presence is both vital and far-reaching. In addition to your organization’s website, social, and email, your content can go one step deeper with virtual learning, and even earn your organization some added income. We’ll walk you through the step-by-step process of producing your own e-learning course, from ideation to planning to marketing, with organizational case studies to help spark inspiration along the way.

Learning Outcomes

  • Understand the basics of creating a virtual learning course from finding the right idea to production basics to successful launch
  • How to effectively market online courses using existing digital platforms and how to repurpose course content on social media
  • How to measure the effectiveness of e-learning initiatives and turn those insights into next steps

Target Audience

Content marketers, Donor retention obsessives, Marketing and communications decision makers

Additional Speakers

Meredith Esquivel, Whole Whale


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