baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal
Marketing/Communications

Courageous or Cautious? Establishing Your Nonprofit’s Brand Personality

Description

Is your voice on social media friendly or formal? Are your email appeals inspiring or dull? Your organization has a personality—a tone and style—that is reflected in how you present yourself and how people respond to you.

This session will explain what having a “brand personality” means and how it can help your organization engage people and differentiate itself. We’ll share examples and lead you through an exercise to craft your own.


Learning Outcomes

  • How to identify and strengthen your organization’s personality—the unique tone, style, and attitude of your nonprofit
  • The importance of maintaining the consistency of your personality across your organization
  • A framework for implementing your organization’s personality in your communications efforts

Tags

BrandingCase StudyWorkshop
Details

Room

260 - 261

Day

Friday
April 13, 2018

Time

10:30am – 12:00pm

Hashtag

personality

CFRE Credits

NFR - 1.5

Collaborative Notes

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Session Evaluation

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