Courageous or Cautious? Establishing Your Nonprofit’s Brand Personality
Is your voice on social media friendly or formal? Are your email appeals inspiring or dull? Your organization has a personality—a tone and style—that is reflected in how you present yourself and how people respond to you.
This session will explain what having a “brand personality” means and how it can help your organization engage people and differentiate itself. We’ll share examples and lead you through an exercise to craft your own.
- How to identify and strengthen your organization’s personality—the unique tone, style, and attitude of your nonprofit
- The importance of maintaining the consistency of your personality across your organization
- A framework for implementing your organization’s personality in your communications efforts