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20NTC Session Proposal

Content Strategy in Popular Culture


Content strategy as a discipline may have developed to help create a better internet, but its principles have been used for decades in other media—and still are. At its functional level, content strategy involves a lot of spreadsheets and templates. By exploring how crucial aspects of content strategy play out in movies, music, and even comic books and video games, we’ll expand the palette of language and pick up techniques we can use to tell our own, more important stories.

We’ll dig into:

  • How Niantic built Pokemon Go on top of a psychological model to create a game that appealed to everybody (for a few months, anyway)
  • What Marvel’s doing with its B-lineup—talking raccoons! The Sorcerer Supreme!—that DC can’t seem to grasp, much less match (at least until Wonder Woman)
  • Ways you can build an audience on the integrity of your content while everybody else pursues click bait and alternative truths
  • And so much more!

This session is appropriate for anybody looking for different ways to think and talk about content strategy online, and also folks who have developed one too many content models and want a reminder about how awesome the work we all do can be.

Learning Outcomes

  • Use tips and techniques to convince others about the importance of content strategy in language they understand
  • Update content strategies to use methods from beyond the usual (website) suspects
  • Make content strategy fun again! Break away from the spreadsheets and focus on the meaning and the outcomes






April 11, 2018


3:30pm – 5:00pm



CFRE Credits

NFR - 1.5

Collaborative Notes

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Session Evaluation

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