Content Governance: How to Manage Your Digital Content for Success
Nonprofits often have a content problem: There’s too much of it, owned by too many stakeholders, and nobody knows how to manage all of it at once.
But there’s a solution. A concrete, detailed content governance strategy will ensure that every piece of content your organization puts online—website, email, social media, etc.—is part of a larger, clearly managed system. No more orphan webpages. No more outdated facts. No more internal confusion about who owns what.
In this lively session—based on two decades of managing large organizations’ digital identities—we’ll explore how to formulate a content governance plan. Content governance is a nonstop mission. But instituting a few guidelines can turn your content from a chore into a delight.
- Describe the four key components of content management, both online and off
- Form the right team of content governors
- Develop a content governance strategy document