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20NTC Session Proposal

Content Governance: How to Manage Your Digital Content for Success


Nonprofits often have a content problem: There’s too much of it, owned by too many stakeholders, and nobody knows how to manage all of it at once. 

But there’s a solution. A concrete, detailed content governance strategy will ensure that every piece of content your organization puts online—website, email, social media, etc.—is part of a larger, clearly managed system. No more orphan webpages. No more outdated facts. No more internal confusion about who owns what.

In this lively session—based on two decades of managing large organizations’ digital identities—we’ll explore how to formulate a content governance plan. Content governance is a nonstop mission. But instituting a few guidelines can turn your content from a chore into a delight.

Learning Outcomes

  • Describe the four key components of content management, both online and off
  • Form the right team of content governors
  • Develop a content governance strategy document

Target Audience

Nonprofit marketing staff who manage a plethora of content with various stakeholders, creators, and editors.


Content MarketingContent StrategyProcessWebsites

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