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20NTC Session Proposal

Community-Driven Fundraising: How To Use Peer-To-Peer To Cultivate Donor Relationships & Reach New Donors

Submitted by: Ash Shepherd NTEN Member badge |


The world you fundraise in has fundamentally shifted—your supporters are hyper-connected, live inside personal feeds, and are continually ambushed with messages vying for their attention. These shifts have made it challenging to cultivate donor relationships and reach new donors.

However, many organizations are thriving within our new reality by rethinking how they approach fundraising and adopting a new playbook: community-driven fundraising.

In this session, we’ll show you exactly how you can too by highlighting how leaders at arts, animal, and advocacy to cancer, crisis relief, and community-service nonprofits are successfully leveraging peer-to-peer initiatives to strengthen donor relationships and reach new donors.

Learning Outcomes

  • Why peer-to-peer is not a tactic but rather an approach you can incorporate into fundraising efforts all year
  • Different types of peer-to-peer initiatives and how to effectively plan and coordinate into your fundraising plan
  • How to activate and rally your supporters to advocate for your cause, helping you reach new donors


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271 - 272


April 11, 2018


10:30am – 12:00pm



CFRE Credits

Approved - 1.5

Collaborative Notes

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Session Evaluation

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