21NTC Session Proposal

Click. Click. Done. Must-Have Google Analytics Settings


Without a doubt, Google Analytics does all sorts of great things, but that doesn’t mean you are getting a complete picture. To get every benefit of the data, you’ll need to activate and/or setup several key features.

Attendees will get step by step instructions on how to implement the following must-have GA settings in real-time:

Set Your Primary URL
Activate Demographics
Activate Google Signals
Bot Filtering
Filter Your Visits
Referral Exclusions
Activate Search Tracking
Adjust Session Settings & Campaign Lengths

All material updated for 2020.

Session Type



Target Audience

Any team members who want to make sure their Google Analytics accounts are set up correctly.