Choosing and Using Color
From Canva to InDesign, creating designs to market your organization is so much easier than it was twenty or even five years ago.
But being able to use the programs is only half the skill needed. Without a design background it can be tough to put together pieces that not only look good, but work.
Color is one of the foundations of good design. It impacts every piece you work on and is one of the strongest factors impacting memorability. Learn the fundamentals of color —
- How to choose effective color palettes for maximum impact.
- When you need to stick to your brand colors and when you don’t.
- The difference between RGB, CMYK, and PMS—and the best uses for each.
- Free tools for selecting colors.