baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal
Fundraising

Channel Surfing: Integrating your Fundraising Program

Description

Multi-channel donors are your most valuable and committed contributors, so integrated fundraising must be essential to your program, but who has the time to coordinate mail, email, website, social, online advertising, telemarketing, text messaging, and so on? We’ll share the tools, tips and, tricks that make it possible.

Don’t let your integration strategy go offline. Hear first-hand from Phoenix Children’s Hospital on how they’ve been tackling integration, from streamlining data to repurposing content and everything in between. Besides this in-depth case study, we’ll flip through a variety of other examples from a range of organizations – and, of course, we’ll back it all up with analytics to prove the impact and success of integrating your efforts.

Come channel surf with us!


Learning Outcomes

  • Identify stratgies for reducing silos by integrating efforts across their organization
  • Develop practical ideas on where to start integrating
  • Experienced integrators can ratchet up their integration by adding on new channels, like P2P texting

Target Audience

On- and offline fundraisers, Marketing Staff, Mid-level staff

Additional Speakers

Mike Lair, Phoenix Children's Hospital, Christina Sexton, Mal Warwick Donordigital

Tags

Donor RetentionIntegrationStrategy

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