Channel Surfing: Integrated Fundraising for Couch Potatoes
We know multi-channel fundraising is essential to a robust development program, but who has the time to coordinate mail, email, website, social, online advertising, telemarketing, text messaging, and so on?
We’ll share the tools that make it possible. Even better, we’ll give lots and lots of examples from a variety of organizations! We’ll describe how we integrate special appeals across channels at International Medical Corps, the renewal workhorse efforts of the Golden Gate National Parks Conservancy, the award-winning “Million-Dollar Challenge” year-end campaign for Mercy For Animals, and a shockingly swift emergency response effort from AmeriCares.
Come channel surf with us!