Change the Channel! Integrated Monthly Giving Strategies
Monthly giving is a crucial element of your organization’s donor universe, helping to boost donor lifetime value, improve retention, and provide a steady source of revenue. Join us to learn how to grow your sustainer program with these cross-channel strategies for recruitment, retention, stewardship, and upgrades.
We’ll share a detailed case study from World Animal Protection’s strong monthly giving campaigns—and examples from loads of other nonprofits, too. We’ll show how efforts across channels can reap unexpected benefits to the program overall. We’ll send you home with lots of great ideas for your monthly giving program–whether it’s large or small–spanning email, online advertising, social media, direct mail, telemarketing and mobile
- Learn about monthly giving promotion across direct response channels
- Learn how to boost retention, stewardship and new joins in your monthly giving program via secondary efforts or channels
- View many examples of monthly giving efforts to spur ideas for your own program