baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal
Fundraising

Change the Channel! Integrated Monthly Giving Strategies

Description

Monthly giving is a crucial element of your organization’s donor universe, helping to boost donor lifetime value, improve retention, and provide a steady source of revenue. Join us to learn how to grow your sustainer program with these cross-channel strategies for recruitment, retention, stewardship, and upgrades.

We’ll share a detailed case study from World Animal Protection’s strong monthly giving campaigns—and examples from loads of other nonprofits, too. We’ll show how efforts across channels can reap unexpected benefits to the program overall. We’ll send you home with lots of great ideas for your monthly giving program–whether it’s large or small–spanning email, online advertising, social media, direct mail, telemarketing and mobile


Learning Outcomes

  • Learn about monthly giving promotion across direct response channels
  • Learn how to boost retention, stewardship and new joins in your monthly giving program via secondary efforts or channels
  • View many examples of monthly giving efforts to spur ideas for your own program

Target Audience

Fundraisers interested to promote efforts across direct response channels to boost their monthly giving program.

Additional Speakers

Wendy Marinaccio Husman, Jonathan Locy

Tags

Case StudyDonor RetentionIntegrationStrategy

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