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20NTC Session Proposal

Championing Human-Centered Content Design in the Public Sector


An organization’s digital properties are the virtual doors to your office, behind which lie the content and services meant to improve outcomes and enrich the lives of your clients and constituents. But just because a door is open does not mean it’s accessible.

In this session, speakers will share how content strategists and designers at public sector organizations are championing human-centered design to make content more accessible and useful for their audiences. Brian Pagels will explain how USAID’s Office of Education is improving its approaches to crafting content for mission and nonprofit partner staff working to improve education outcomes around the world. Beverly Slabosky will explain how she is helping City of Seattle departments turn pages of information into an extension of services and create real-life conversations with constituents.

Learning Outcomes

  • Attendees will learn the core principles of human-centered design and usability as they apply to content
  • Attendees will walk away with a practical framework to create human-centered content and conversations online
  • Attendees will learn how to introduce and measure the impact of human-centered design for organizations who may be resistant or unsure of the process




Brian Pagels

Principal & Chief Strategist

Brian Pagels Strategic Consulting

Brian Pagels a senior strategist and communications professional who has spent the past 14 years helping influential organizations increase their impact. Since founding his independent consultancy and partnering with Structure3C in late 2016, his work has included developing a new content strategy to accelerate progress toward USAID’s education goals, helping define the next generation product offering for leading higher education software provider TargetX, and aligning newly-formed teams at IBM, Salesforce, and Autodesk around collaboratively developed visions and strategies for their online customer communities.

Earlier in his career he designed multi-channel campaigns to disseminate research for the Robert Wood Johnson Foundation that led to hundreds of press clips, helped the Brady Campaign significantly increase end-of-year fundraising in only six weeks, and co-produced a music festival that was featured on NPR and the Washington Post.

Beverly Slabosky

Usability and Design Lead

City of Seattle

Beverly is currently leading a digital team of user experience professionals at the City of Seattle. Beverly has been in the field of user experience for 12+ years and has worn many hats, including taxonomist, information architect, user researcher, and design manager. She is an advocate for content-first design using human-centered design principles. Currently, she is creating a strategy to revamp the City of Seattle’s navigation.





March 13, 2019


1:30pm – 2:45pm

CFRE Credits

NFR - 1.25

Collaborative Notes

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Session Evaluation

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