Cash in a Flash – Starting your organization’s ‘Giving Day’
What organization wouldn’t want to double (or triple, or quadruple!) their giving on a single day? In this session, we will explore how to implement a flash match giving day, sharing some tried-and-true tactics for a successful campaign.
The session will involve our case study from the BC Cancer Foundation, where we quadrupled our average Giving Tuesday donations, without cannibalizing our end-of-year giving.
We will explore various channels that can be used to effectively promote a giving day, including social, email, paid search, and other marketing activities, as well as recommend a timeline for planning and executing.
It’s not all about the cash, either — giving day campaigns can also bring in new online supporters to your organization. Whatever your chosen goals or KPIs, a one-day campaign can be a great way to pump up annual giving revenue and introduce your organization to more potential supporters.
- Identify opportunities to pump up annual fundraising with a single-day matching gift campaign
- Avoid common mistakes when setting up a giving day or flash giving campaign
- Learn strategies for implementing and marketing a successful match