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20NTC Session Proposal
Marketing/Communications

Building an Integrated Communications Campaign from the Ground Up

Description

Learn real life examples and tips on how to best utilize internal coordination, partner input and participation, and strategic planning to produce a successful, multi-channel advocacy campaign that drives results.

After learning about the Trump administration’s plans to gut the Clean Water Act, SELC jumped into action with a campaign that relied on strategic planning, activating new audiences, and conducting a thorough post-campaign assessment to inform future efforts. SELC, the leading environmental law and policy organization in the Southeast, will share lessons from the most ambitious communications campaign in the organization’s history and give you insight, lessons learned, and tools to help implement make your campaign a success.


Learning Outcomes

  • Planning: how clearly identifying goals, conducting research, and coordinating with team members leads to a successful campaign
  • Activating: ideas to expand the reach of a campaign beyond your network through personalized content for target audiences
  • Assessing: simple ways to assess your campaign, tools to get it done, tips for quickly reporting out

Target Audience

Communications, marketing staff, and organizers that will be involved in digital advocacy campaigns to drive action

Additional Speakers

Erin Malec, Scott Smallwood, Jessie Clark

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