Buckle up, buttercup: Rapid response…it’s not just for advocacy orgs
Animals rescued from horrendous conditions, extreme weather conditions threatening vulnerable populations, a response to a mass shooting incident…. In this session, you’ll hear stunning success stories of how fundraising, marketing, communications, and program teams all came together quickly to raise urgent awareness and funds. Learn how you can plan for expanding your digital advertising campaigns, establish baseline performance numbers, set up rapid response protocols for your organization, and adapt your campaigns to the external environment while still maximizing reach.
- Learn how to design the framework for a turnkey rapid response campaign.
- Set up systems of communications and approvals now to get your rapid response campaign out the door in no time.
- Find out how to build urgency through all communications channels, and how to combine them for maximum returns.