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20NTC Session Proposal

Bring ‘Em Back: Planning and Managing Email Reengagement Campaigns


What do you do with the subscribers on your list who just aren’t opening your emails? That’s where reengagement campaigns come in. Reengagement is the email marketing equivalent of reaching out to a bunch of old friends you’ve lost touch with and trying to reconnect with them. A few of them respond, a few might not, and a handful could actually become deep important relationships again. No matter what, the end result will help your organization with data cleanliness. Here’s how we suggest preparing for a reengagement campaign and a few different approaches you can take for different segments of your inactive list.

Target Audience

Marketing and Communications staff who manage email programs

Additional Speakers

Monica Malmgren