Bridging the divide – online & offline tactics that win
Any well-run campaign includes targeting and engaging with people in the digital and physical worlds, but rarely are these two pieces brought together seamlessly and to full effectiveness. The implications? We aren’t winning as much as we could be because we aren’t maximizing the connections we make online to those we establish offline, and vice versa. This session is a collection of stories about how some organizations thought holistically about their outreach and maximized their impact by bringing these worlds together. We’ll share stories about using data and databases to find your audience online and offline, verifying your research through social listening, amplifying your messages across multiple channels, building relationships with supporters that bridge the divide of their digital and real work lives.
- Understand the ways digital and traditional engagement tactics can work together for the best impact
- Hear real world case studies (and even some failures!) that led to these discoveries
- Walk away with, and even contribute to, a set of shared principles for integrating on and offline tactics