baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal
Marketing/Communications

Bridging the divide – online & offline tactics that win

Submitted by: Rebecca McNeil | Together

Description

Any well-run campaign includes targeting and engaging with people in the digital and physical worlds, but rarely are these two pieces brought together seamlessly and to full effectiveness. The implications? We aren’t winning as much as we could be because we aren’t maximizing the connections we make online to those we establish offline, and vice versa. This session is a collection of stories about how some organizations thought holistically about their outreach and maximized their impact by bringing these worlds together. We’ll share stories about using data and databases to find your audience online and offline, verifying your research through social listening, amplifying your messages across multiple channels, building relationships with supporters that bridge the divide of their digital and real work lives.


Learning Outcomes

  • Understand the ways digital and traditional engagement tactics can work together for the best impact
  • Hear real world case studies (and even some failures!) that led to these discoveries
  • Walk away with, and even contribute to, a set of shared principles for integrating on and offline tactics

Target Audience

Community organizers and digital teams looking to better integrate their on and offline tactics

Additional Speakers

Matt Smith, President, StratCom

Tags

CampaignsDataEngagementSocial Media

You must be
logged in to vote