baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal
Marketing/Communications

Brandraising online

Description

Sure, you’ve got a great logo. And maybe messaging. And maybe more. But how do you use all of that online to engage the people you need to advance your mission? This session will share how two nonprofits, Action Aid and the Center for Constitutional Rights, brought their brands to life online and in-house using their comms teams’ own expertise and little/no outside help. 


Learning Outcomes

  • Learn the principles of brandraising: how nonprofit brands are built and shaped
  • Understand how to bring a brand to life online
  • Get inspired by seeing how nonprofits manage their brands online in the real-world

Target Audience

Marketing and communications staff, people who manage their organization's websites

Additional Speakers

Sophia Har, Chandra Hayslett

Tags

BrandingStaff DevelopmentWebsites

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