baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal
Marketing/Communications

Brand New: Rebranding That Will Literally Pay Off

Description

Leave this session pumped up to pitch to your CEO a brand refresh or rebrand that will bring your organization new clients, talent, and funding.

In two years, Byte Back went from a brand with a reputation for teaching typing to seniors at the library to being an innovative national tech inclusion leader. Rebranding wasn’t just about being cooler. Collaborative communications and fundraising teams leveraged a new logo, refreshed messaging, and a new mission, and Byte Back gained attention (and big money!) from companies like WeWork, partners from innovative startups, and recognition from national leaders.

Learn from Byte Back and other rebranded organizations to determine what level of rebranding is right for you, who to involve in your process, and how to make your rebranding literally pay off.


Learning Outcomes

  • Identify what level of rebranding or brand refreshing is right for your organization
  • Get buy-in from leadership while staying empowered to manage your rebrand in the most effective way
  • Put your branding to work – collaborate to maximize fundraising, get recognized as thought leaders, and connect with your community

Target Audience

1. Communications staff 2. Development staff who want to leverage branding to raise money 3. EDs/CEOs

Additional Speakers

Christopher Wallace, Development Director, Byte Back

Tags

BrandingPanelTeam-Building

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