baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal
Marketing/Communications

Big Ideas, Little Resources: Social Media for Small Organizations

Submitted by: Curtis Lahaie NTEN Member badge | GLSEN

Description

The amount of resources that an organization could devote to social media seems practically infinite, with so many platforms, so many types of content, and so many possibilities. But the reality is that many organizations can dedicate only one staff member (or more likely, only a small fraction of their time) to social media. How do you determine where they should focus?

This workshop aims to answer that question by describing a framework for content in a funnel of engagement, to ensure that every post on social media is goal-driven and intentional. We’ll introduce social media tools and tips for increasing efficiency and saving time and money, and we’ll end by sharing an action plan template for an organization to use social media to achieve a specific objective.


Learning Outcomes

  • Choose strategically when, where, and what to post, given few resources
  • Use social media tools and tricks that save time and increase efficiency
  • Develop an action plan to use social media to achieve a specific objective

Tags

Social MediaWorkshop

You must be
logged in to add favorites

Details

Room

267 - 268

Day

Wednesday
April 11, 2018

Time

10:30am – 12:00pm

Hashtag

smallsocial

CFRE Credits

NFR - 1.5

Collaborative Notes

Click here

Session Evaluation

Click here