BIG Data – Learning to leverage it
Presenter: Lori Read, CEO of Aegis Premier Solutions
As of 2019, there were more than 3.7 billion humans on the internet. Google processes an estimated 40,000 searches per second (Forbes). To say there’s an enormous amount of data available to marketers and fundraisers is a huge understatement.
Successful nonprofits use big data to reveal patterns, trends and associations especially relating to human behavior and interactions. As time goes on, bigger data sets are being generated, allowing fundraisers to gain a 360° view of their donors. These insights should guide how your nonprofit develops campaigns and interacts with your donor base.
If your organization isn’t using big data to guide your fundraising, you are leaving donations on the table.
- Learn how to leverage big data to increase the relevancy of your marketing messages.
- Use data to guide your audience segmentation and content marketing strategy.
- How analyzing donor buying and donating behavior can improve your fundraising outcome.