baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal
Fundraising

Beyond A/B Testing: Online multivariate testing to improve results

Submitted by: Nick Ellinger | DonorVoice

Description

You know the rule: Test only one variable at a time so you know what had the impact. But is it breakable? Join us for this lively back-and-forth where you’ll hear from organizations that tested thousands of marketing campaigns at one time through conjoint analysis. You’ll see the results of real-life examples of using statistical projection to design the ideal digital ad and actual best practices from the new control that you can use to set up your own multivariate testing regime.


Learning Outcomes

  • Understand the basics of a conjoint analysis
  • Adapt their messaging based on their donors’ core identities
  • Execute real-life tests that increase click-through and donation rates

Target Audience

Fundraisers and marketers who want an easier way to beat their control and discover more powerful messaging.

Additional Speakers

Erica Best, Share Our Strength | No Kid Hungry

Tags

AnalyticsCase StudyDataDigital Ads

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