baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal
Marketing/Communications

Behind the curtain: Email list management, segmentation, deliverability

Description

Not the sexiest topic for most, good list management can make or break a digital program. The tips and best practices covered in this session will help you see stronger email engagement rates, more revenue, and better relationships with donors — all without breaking the bank.  In this session, we’ll weave together step-by-step instructions and real-life examples to show how effective eCRM management and segmentation can help you (1) analyze audience engagement, (2) target the right audiences, (3) cater your messages, and (4) improve email deliverability. Unpeel another layer of geekdom and join us.


Learning Outcomes

  • Maximize engagement and performance of your email file
  • Assess and improve your email deliverability
  • Enhance email analytics, messaging, and targeting

Target Audience

People involved with email marketing and constituent relations

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