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20NTC Session Proposal

Avoid burnout, increase engagement, and simplify your content creation process

Submitted by: Aaron Williams NTEN Member badge | Asana


Content can make or break your engagement strategy.

Your team needs to get engaging content out the door, but the perfect storm of incoming requests from all departments, competing priorities, review cycles, and stakeholders limits your team’s time and leads to employee burnout.

Learn, from a panel of industry and consulting experts, how to simplify your content creation process to align your entire organization on strategy, objectives, priorities, and bandwidth.

You’ll leave this session with actionable steps to help your team set-up, simplify, manage and scale global content production so your team can spend more time creating.

Learning Outcomes

  • How to say no (without actually saying no); discover how to effectively communicate your team's workload to avoid burnout.
  • Create a system to manage and prioritize work requests so your team can spend more time creating.
  • How to utilize your digital and physical content to better engage your audience.

Target Audience

Marketing, communications, design, and development teams; creative producers, content writers, program managers, consultants, freelancers, accidental project managers

Additional Speakers

Mary Atwater, David Mascarina, Brenna Holmes


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